Simplifying The Complications

Technology is considered to be one of mankind’s supreme creations. It has immersed itself into the roots of business. To quote Bill Gates, ‘Information Technology and businesses are becoming inextricably interwoven. I don’t think anybody can talk meaningfully about one without talking about the other’. It is interesting to note that the more complex the effort to create a technology, the simpler it makes our lives. The progress of technology has shown remarkable scope in business. Gone are the days when we were reliant on huge amounts of space for storage of data, and large number of personnel to maintain and collect data. Moreover, it has made sharing very effortless. The barrier of distance has been solved. The concept of cloud computing has further played a huge role. It allows data to be stored online. With such contributions, there is no mystery to why businesses are becoming so reliant on technology.

     Ever wonder why most of newly created businesses are apps? There is an assumption that people will own smart phones, laptops and computers. In 2015, Cisco, networking solution giant predicted India to experience a manifold growth in the number of smart phones to over 650 million in the next four years. According to the company’s Visual Networking Index (VNI) global mobile data traffic forecast for 2014 to 2019, the number of tablets is expected to hit more than 18 million. India is considered one of the fastest growing internet markets. The growth rates are astonishing. Despite being a country which most of the world assumes to be backward, it has shown immense potential in the field of technology. It has shaped up to be one of the most attractive markets for investors which are made known by the huge amounts of FDI (Foreign Direct Investment) the country receives.
      
     The taste of technology is addictive. Once used, there is no going back. Why would you want to go back? If a more efficient and easier method exists, why go back to the age old techniques which are not as fulfilling. According to Smartphone User Persona Report (SUPR) 2015 by Vserv, Smartphone users in India spend an average of 169 minutes a day on their devices. Moreover, it has also become a form of lifestyle. With such responses, it is no mystery why most companies are turning all their operations from offline to online mode. From taking the trouble to physically showcase limited products, websites like Flipkart, Snapdeal and Amazon can simply display all their products online. It is more convenient. It has made life simpler.  

            

Contributor:Sidhanth